Oct
27
What do you do when your competition drops prices to get the market you are holding?
ByWhat do you do when your competition drops prices to get the market share you are holding?
What are the options a business has when the competition drops prices just to gain your market share.
Dropping your own prices, risks ruining the whole market.
Not lowering your price means losing the market.
Do you know of any useful case studies
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1 Comments
October 27th, 2009 at 5:00 am
Does my MBA mean anything? Lower your prices!! It’s called a price war –just like the gas war’s of the 70s’. Look for more attractive suppliers, send things out on bid. Ask employees to take a temporary cut in healt/pay benefits. Become as competitive as your adversary –more so, and one day you may own them.